3.75" Joe:

Creating G.I. Joe

Book series featuring the history of creating G.I.Joe ®: A Real American Hero™

In 1982, G.I. Joe was introduced to a new generation of kids.  According to New York Toys and Hobby World, the 1985 series of G.I. Joe was ranked the best selling toy in America!

When I started collecting G.I. Joe in 1995, never did I think I'd amass the collection I have today.  What started out as picking up a few loose figures and vehicles that I didn't have as a kid has now turned into an entire run of figures, vehicles, and play sets still sealed on card or in the box.

After nearly 15 years of collecting and reading an interview with Ron Rudat, I became interested in knowing more around the history of the G.I. Joe brand and those who worked on it. 

This book series is a reflection of the men and women who worked on a brand and gave it their all! The passion they had then and still have today has allowed me to collect not only conceptual artwork for the brand, but their stories of working on G.I. Joe.

I hope you enjoy this series as much as I have in putting it together.

Author and Historian, Dan Klingensmith

-Dan Klingensmith



BLACK FRIDAY SALE!!!! Details below...

BLACK FRIDAY SALE!!!!! Sale starts November 29th, 12:01am EST and runs through December 1st, 11:59PM EST

Have you ever wondered what it took to make one of America’s most iconic toy brands? G.I. Joe is one of the most recognizable and well-known action figure lines in history. Check out my book series that gives a full story on the creation process of this great toy line!

Here are some of the things the book includes:

• Inspiration and influences behind the different figures and vehicles straight from the designers' point of view...

• Alternate names for figures and vehicles pulled from Larry Hama's dossiers or from the original concepts themselves...

• Insider stories from former employees ranging from Marketing to Engineering regarding the changes that occurred during the design process...

• Conceptual designs and photographs that will show the progression and different stages of creating a figure or vehicle. This includes concept pencils and inks, sculpture sheets, color studies, color presentation art, models, and much, much, more!

There are 4 different tiers to this sale! Each tier has a different price and promo code with a limited number of book sets (Volume 1-6) available at that price. When you are in the checkout, enter the promo code for Tier 1 first. If it states that there are no more sets at this price, enter the code for Tier 2 and so forth until you reach the final Tier.

This is a great deal and the lowest price I have ever offered on these books! Don’t miss out!

Tier #1: $185 for Volumes 1-6
Limited to 5 sets….in the checkout, enter Promo Code : THANKYOU185

Tier #2: $195 for Volumes 1-6
Limited to 10 sets….in the checkout, enter Promo Code : THANKYOU195

Tier #3: $205 for Volumes 1-6
Limited to 15 sets….in the checkout, enter Promo Code : THANKYOU205

Tier #4: $215 for Volumes 1-6
Limited to 20 sets….in the checkout, enter Promo Code : THANKYOU215

“Dan's book series is great for everyone who has loved G.I.Joe, whether they have been an avid collector since 1982 or are just getting back into it. The presentation of figures and vehicles is a constant blend of nostalgia and new information. Documenting the concept art that resulted in some of the most iconic pop culture heroes as well as designs that never made it to production, these books are a must have for every G.I.Joe fan.”

Patrick "Notpicard" Stewart


"The book series 3.75" Joe is a great collection of artwork, color tests, and previous ideas of figures and vehicles. The books are split up great, and you get a little of everything in each book. Everything from the 80s, 90s, cancelled, and unreleased. The book is a treasure! All the volumes are great!! Dan put a lot of G.I. Joe love, time, and effort into the research to create these books! Yo Joe!!!

Adam Peery

For media inquiries,

please contact Steel City Publishing

480.206.9731 | SteelCityPublishingLLC@gmail.com

4960 S Gilbert Rd Ste 1-161,  Chandler, AZ 85249

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© 2019 Steel City Publishing, LLC

Neither the author nor the publisher are sponsored by or associated with Hasbro, Inc., or its affiliates. G.I.Joe®, all associated character, vehicle, and group names, and their respective likeliness’s, are trademarks of Hasbro. All rights reserved. Hasbro Inc. assumes no responsibility for the content of this book or site.

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