David Kunitz

David Kunitz, former Vice President of Design for Boys Toys at Hasbro, studied Industrial Design and Technical Illustration at Purdue University and started his toy career with Hasbro in 1984. The first toy project given to him was Transformers. Almost immediately after that, he was assigned to design and build G.I. Joe vehicles. Early toys included the Cobra Stun, L.C.V. Recon Sled, Triple 'T',  and the Cobra Hydro-Sled. Although David worked on many vehicles for the G.I. Joe brand from 1984 to 1994, his favorite was the Defiant Space Shuttle.


When G.I. Joe moved to Cincinnati, Ohio, David started working in the Playskool division. In 1995, he left Hasbro to go to Tyco Toy Inc. as Director of Advanced Concepts. Following this, he transferred over to Mattel to be the Director of Matchbox. David returned to Hasbro in 2000 to lead the boys effort in design for Hasbro Direct. Hasbro Direct was responsible for the return of 3 ¾ GI*Joe as a Toys “R” Us exclusive. David then moved onto the main boys toys team at Hasbro to lead brands such as, Star Wars, Marvel, G.I. Joe, Transformers, etc. 


David left Hasbro in 2012 and has opened his own consulting and freelance business for toy companies that are in need of support. In addition to playing with toys, David is enjoying his family, fishing, woodworking, keeping bees, blacksmithing and living in Rhode Island.

For media inquiries,

please contact Steel City Publishing

480.206.9731 | SteelCityPublishingLLC@gmail.com

4960 S Gilbert Rd Ste 1-161,  Chandler, AZ 85249

Find more information about our online store & policies below

© 2020 Steel City Publishing, LLC

Neither the author nor the publisher are sponsored by or associated with Hasbro, Inc., or its affiliates. G.I.Joe®, all associated character, vehicle, and group names, and their respective likeliness’s, are trademarks of Hasbro. All rights reserved. Hasbro Inc. assumes no responsibility for the content of this book or site.

  • Black Facebook Icon
  • Black Twitter Icon
  • Black Instagram Icon