Roger Avery

Roger Avery worked as the Senior Design Director of Sculpture from 1981 through 1989.  As a graduate of the Rhode Island School of Design, Roger was part of the original team that worked on getting G.I.Joe: A Real American Hero approved through management.  As Senior Director, Roger was responsible in managing the sculpting program for G.I. Joe and ensuring that sculptors were following the guidelines needed to go to production.  To assist with the work load, he would often hire freelancer sculptors and have conversations with them regarding any changes that needed to happen to ensure that what they were sculpting, resembled what the designer had drawn.  The character Dial-Tone is based on Roger’s likeness.

What were some of your favorite moments working on G.I. Joe?

“Working with talented internal and freelance resources.”


What is your greatest accomplishment with the G.I. Joe line?

“Surviving the workload”


Who is your favorite figure? Why?

In your opinion, what characteristics made the G.I. Joe brand team successful?

“The talent of all people on the team.  Low/no egos.  Universal willingness to do what it took to get it done”


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Neither the author nor the publisher are sponsored by or associated with Hasbro, Inc., or its affiliates. G.I.Joe®, all associated character, vehicle, and group names, and their respective likeliness’s, are trademarks of Hasbro. All rights reserved. Hasbro Inc. assumes no responsibility for the content of this book or site.

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